Case Study PDF, ePub eBook

Case Study

File Name:Case Study
Posted By:Lauren N. Anderson
Published on 2007 by
ISBN-10:
Status : AVAILABLE Last checked: 9 Minutes ago!
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Book Summary

Knowledge of which factors can positively influence a store's physical environment and what variations of these features encourage pleasurable reactions amongst shoppers will enable designers and retailers to have a more powerful repository of evidence-based design solutions. The three sectors that stand to benefit from this research are 1) the retail industry; 2) retail consumers, and specifically, boutique consumers; and 3) retail design professionals. The implications of specific design styles and merchandising techniques on shoppers' perceptions of total store environment can assist designers when specifying the appropriate features for a upscale, women's apparel boutique. Additionally, the shoppers' positive evaluations of alternative merchandising scenarios and unique product display techniques offer design alternatives to store planners and retail storeowners.

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